THE IMPORTANCE OF PACKAGING IN E-COMMERCE
According to the latest Netcomm and Comieco 2022 report, packaging is becoming an increasingly important element in customer service, playing a strategically important functional and communicative role.
In e-commerce, the box and packaging are the company's first and only physical point of contact with the end customer. A beautiful, functional and sustainable box increases customers' trust in the brand; conversely, poor packaging generates disappointment and a low perception of quality.
Why is a simple box so relevant to your E-Commerce?
- Supports brandimage and communication and enhances the online customer experience
- It can make explicit a value of sustainability
- It impacts cost reduction: in warehouse operations, shipping, and returns.
HOW SALCO HELPS YOU DESIGN AND CUSTOMIZE PACKAGING AND BOXES FOR YOUR E-COMMERCE BUSINESS
The growth of online sales has generated a new design of packaging, involving functional, communicative aspects, but also, above all, in terms of environmental sustainability.
The solutions and technologies for making packaging a strong point in one's e-commerce project are increasingly evolving. Here are the qualifying elements of Salco's e-commerce boxes:
- recycled and recyclable materials with low weight and high protection performance, resulting in savings in material quantities, costs, and volumes transported
- internal and/or external prints in one or more colors, with the possibility of inserting information extension via QR code.
- simplified assembly, closing and opening solutions to speed up packaging and return operations; this also avoids the use of adhesive tape by facilitating the disposal process, as it is monomaterial, and integral recycling.
- double adhesive for reuse of the same return packaging, which ensures the integrity of the returned product and suitability for later sale, limiting breakage and damage.
The most recent data tell us that in the past 25 years the recycling rate of cellulosic packaging has more than doubled to over 85 percent.
You can discover in the dedicated section all the solutions designed for different sectors and product categories:
