The Art of Custom Visual Paper Products
In the retail world, a display is a truly essential strategic tool for capturing attention and showcasing products within the store. For this reason, the design of displays and store fixtures requires an approach that combines industrial precision with artisanal attention to detail, offering strictly custom-made visual paper-based solutions.
Attention to detail and exhibition materials
Retail promotion projects encompass a wide range of solutions: from display islands to window display designs, right through to classic display stands. At Salco, the expertise and craftsmanship of our staff make all the difference: creating these structures is like crafting a truly custom-made suit—a tailor’s art carried out by those who physically assemble the materials.
The solutions we offer cover many different sectors: from displays for the beauty industry and luxury sectors such as watchmaking, to sturdy, technical display units for sports equipment.
Textural effects achieved through digital printing
Today’s printing technology allows us to transcend the visual limitations of paper. Thanks to digital printing, we can recreate high-end textural effects. A perfect example is the counter display designed for a luxury perfume: although it is made entirely of cardboard, the ultra-high-definition printing faithfully reproduces the veining of marble, ensuring a premium aesthetic impact without the cost and weight of stone.
The Benefits of Single-Material Packaging: Recyclability and Logistics for Retail Stores
One of the main advantages of choosing cardboard displays is their logistical efficiency combined with their eco-friendly nature. Opting for 100% single-material solutions offers a twofold strategic benefit:
- Environmental sustainability: The material is fully recyclable and aligns with the brand's environmental values.
- Simplified management for retailers: it eliminates the end-of-life problem at the point of sale. A single-material display is easy for retailers to dispose of; they can quickly recycle it as paper without the frustration of having to separate out plastic, metal, or other complex materials.
From storefronts to art exhibitions: a "turnkey" service
The versatility of corrugated cardboard and flat cardboard allows us to go beyond the confines of the traditional store, making them perfectly suited for dramatic installations in exhibitions and displays. A prime example of this structural potential was the creation of an entire art exhibition in Venice, staged exclusively using our cardboard products.
To provide tangible support to brands and streamline the process of getting products into stores, our approach goes beyond simply supplying display materials: in addition to technical consulting, we also offer a service to stock the displays. This way, your company receives a display that’s ready to be placed in the store immediately, optimizing your staff’s time and ensuring an immediate promotional impact.
