Glossary Category: Visual Merchandising Projects
A
- Exhibits
- Design and construction of temporary or permanent structures for trade shows, events, booths, promotional corners, and pop-up stores made entirely of high-density cardboard. This solution combines extreme ease of transport and snap-together assembly (without screws or glue) with a contemporary, lightweight, and fully recyclable design.
And
- Display (countertop, floor-standing)
- Self-supporting structures made of printed cardboard, designed for placement inside the retail store. Counter displays are placed near the registers to encourage impulse purchases of small items. Floor displays are positioned along the aisles to hold larger quantities of merchandise, drawing consumers’ attention to specific brand promotions.
I
- Exhibition and Promotional Displays
- Complex display systems consisting of large-format corrugated cardboard modules arranged side by side to create a promotional area visible from all angles. They are placed in the center of aisles or in high-traffic areas in shopping malls and large-scale retail stores, offering exceptional visual impact and a high load-bearing capacity.
P
- Storefront Design Projects
- A set of three-dimensional display elements made of die-cut and printed cardboard (backdrops, display cubes, shaped cutouts, backlit displays) custom-designed to decorate retail store windows, recreating themed settings with strong visual appeal for passersby.